Privacy Notice
1. What we collect
- Account details: email address or phone number, and the invitation code you joined with.
- Your story: the answers you give Sade during onboarding and coaching, including faith, tribe, genotype, family expectations, marriage timeline, education, profession and background. Faith, tribe and genotype are sensitive personal data; we ask for your explicit consent before processing them, and you can withdraw it by deleting your account.
- Photos, a short 360 video and voice recordings you choose to add, and voice notes you send in Conversation Rooms.
- Your Aesthetic Compass choices and how you respond to introductions, which train your recommendations.
- Messages in Conversation Rooms, and your private reflections after meetings.
- Founding 100 applications: the details you give on the application form.
- Technical data: device and connection signals used to detect fraud and shared accounts.
2. Identity verification and what we do not keep
Every member confirms their identity with a government photo ID and a live selfie through Smile Identity, a licensed identity verification provider used by banks. Smile Identity checks that the document is genuine and compares your live face to the photo on it.
Why we ask. A platform that does not verify is where catfishing, romance fraud and impersonation live. Every profile you are shown belongs to a real person who proved they are that person, and anyone unwilling to do so is not someone we will introduce you to. It is the one measure that makes everything else on SADE possible, and we hold ourselves to it as well.
SADE never stores your ID. We do not keep the document, its image, or the personal record returned by the check. We keep the verdict (verified or not), the provider's reference numbers, and a salted one-way hash of the document number, used solely to prevent the same identity opening a second account. The hash cannot be reversed into your number.
3. Why we process your data
- To operate SADE and make introductions (performance of our contract with you).
- To verify identity and prevent impersonation and fraud (legitimate interest and your consent).
- To process faith, tribe and genotype for matching (your explicit consent).
- To send service messages, login codes and, if you agree, occasional letters from SADE.
- To meet legal obligations and respond to lawful requests.
4. Who sees your data
Other members see only your first name, age, city, faith, marriage timeline, photos and the parts of your story you choose to show. Your surname, contact details, exact address and workplace are never shown. Our processors are Cloudflare (hosting and storage), Smile Identity (identity verification), Resend (email), Paystack and Flutterwave (payments), Gemini (the model that writes Sade's replies) and Meta (advertising measurement on our website and application, which receives only that a page was viewed or an application was submitted, never your name, contact details or identity). Each processes data only on our instructions. Only the words you exchange with Sade are sent to Gemini, never your ID, your photos, your contact details or your surname, and it is configured so that nothing you write is used to train the model.
Waitlist. If you leave your email on our website to be told when SADE opens, we keep it only for that purpose and delete it on request.
5. Automated decisions
SADE's matching engine ranks compatibility from the information you give and how you respond to introductions. It never learns or applies exclusions based on protected characteristics such as tribe or disability. Every introduction shows its reasons. You may ask us to review any recommendation.
6. Retention and deletion
- Your data is kept while your account is active.
- When you delete your account, your profile, photos, videos, voice notes, messages, compass responses and preferences are deleted immediately. Purchase records and consent records are kept as required by law.
- If an account is removed for serious misconduct, we retain only the identity hash, the date and the reason, so the same identity cannot re-register.
- Founding 100 applications not selected are deleted ninety days after public launch.
7. Your rights
You may access, correct, export or delete your data, withdraw consent, and object to processing. Deletion is available in Settings inside the app at any time. For any other request write to hello@mysade.com. You may also complain to the Nigeria Data Protection Commission.
8. Security
Data is encrypted in transit and at rest, access is limited to named staff, payment and identity callbacks are cryptographically verified, and we do not accept identity results from any source other than our verification provider.
9. Changes
We will notify members in the app and by email before any material change to this notice takes effect.