Privacy Notice

Effective 4 October 2026 · Version 1.0 · Data controller: Neuvation Company Limited, Lagos, Nigeria

SADE is built around one promise: that every member is a real, verified person. Keeping that promise means handling sensitive personal data. This notice explains what we collect, why, and what we never keep. It is written to comply with the Nigeria Data Protection Act 2023.

1. What we collect

Account details: email address or phone number, and the invitation code you joined with.
Your story: the answers you give Sade during onboarding and coaching, including faith, tribe, genotype, family expectations, marriage timeline, education, profession and background. Faith, tribe and genotype are sensitive personal data; we ask for your explicit consent before processing them, and you can withdraw it by deleting your account.
Photos, a short 360 video and voice recordings you choose to add, and voice notes you send in Conversation Rooms.
Your Aesthetic Compass choices and how you respond to introductions, which train your recommendations.
Messages in Conversation Rooms, and your private reflections after meetings.
Founding 100 applications: the details you give on the application form.
Technical data: device and connection signals used to detect fraud and shared accounts.

2. Identity verification and what we do not keep

Every member confirms their identity with their National Identification Number (NIN) and a live selfie through Smile Identity, a licensed identity verification provider, which checks the number against the national identity record and compares your live face to the record photo.

SADE does not store your NIN or the personal record returned by the national authority. We keep the verdict (verified or not), the provider's reference numbers, and a salted one-way hash of the identity number used solely to prevent the same identity opening a second account. The hash cannot be reversed into your number.

3. Why we process your data

To operate SADE and make introductions (performance of our contract with you).
To verify identity and prevent impersonation and fraud (legitimate interest and your consent).
To process faith, tribe and genotype for matching (your explicit consent).
To send service messages, login codes and, if you agree, occasional letters from SADE.
To meet legal obligations and respond to lawful requests.

4. Who sees your data

Other members see only your first name, age, city, faith, marriage timeline, photos and the parts of your story you choose to show. Your surname, contact details, exact address and workplace are never shown. Our processors are Cloudflare (hosting and storage), Smile Identity (identity verification), Resend (email), Termii (SMS), Paystack and Flutterwave (payments) and Google (the AI model behind Sade's conversation). Each processes data only on our instructions.

5. Automated decisions

SADE's matching engine ranks compatibility from the information you give and how you respond to introductions. It never learns or applies exclusions based on protected characteristics such as tribe or disability. Every introduction shows its reasons. You may ask us to review any recommendation.

6. Retention and deletion

Your data is kept while your account is active.
When you delete your account, your profile, photos, videos, voice notes, messages, compass responses and preferences are deleted immediately. Purchase records and consent records are kept as required by law.
If an account is removed for serious misconduct, we retain only the identity hash, the date and the reason, so the same identity cannot re-register.
Founding 100 applications not selected are deleted ninety days after public launch.

7. Your rights

You may access, correct, export or delete your data, withdraw consent, and object to processing. Deletion is available in Settings inside the app at any time. For any other request write to hello@mysade.com. You may also complain to the Nigeria Data Protection Commission.

8. Security

Data is encrypted in transit and at rest, access is limited to named staff, payment and identity callbacks are cryptographically verified, and we do not accept identity results from any source other than our verification provider.

9. Changes

We will notify members in the app and by email before any material change to this notice takes effect.